Effective Date: 7/03/2025

Information We Collect

Upscale Fish ("we," "us," or "our") collects information you provide directly to us, such as when you:

● Create an account or place an order

● Sign up for our SMS messaging program

● Contact us for customer service

● Visit our store location

Information collected may include:

● Name and contact information (phone number, email address, mailing address)

● Order history and preferences

● Payment information (processed securely through third-party processors)

● SMS opt-in preferences and messaging history

How We Use Your Information

We use the information we collect to:

● Process and fulfill your orders

● Send you SMS notifications about order status, special offers, and store updates

● Provide customer service and support

● Improve our products and services

● Comply with legal obligations

SMS Messaging Program

When you opt into our SMS messaging program, you consent to receive text messages from Upscale Fish including:

● Order confirmations and updates

● Weekly special offers and promotions

● Store announcements and notifications

Message frequency: Approximately 1 message per week, with additional order-related messages as needed.

SMS Data Sharing: Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

How to Opt Out

If you wish to be removed from receiving future SMS communications, you can opt out by:

● Texting STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE to any message

● Calling us at 845 352 2555

● Emailing us at orders@upscalefishmarket.com

● Visiting our store at 126 Maple Ave #7, Spring Valley, NY 10977

Information Security

We implement reasonable physical, administrative, and technical security controls to protect and secure your personal information from unauthorized access, use, and disclosure.

Contact Information

If you have questions about this Privacy Policy, please contact us:

Upscale Fish 126 Maple Ave #7 Spring Valley, NY 10977 Phone: 845 352 2555 Email: orders@upscalefishmarket.com